Money tool

Shopify Break-Even ROAS Calculator

Find break-even ROAS, allowable ad cost, contribution margin, and target ROAS.

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Shopify Break-Even ROAS Calculatorupdates live

Average order value$Product cost$Shipping subsidy$Payment fee%Fixed fee$Apps / handling per order$Target net margin%

Result

Non-ad costs: $31.19
Contribution before ads: $33.82
Break-even CPA: $33.82
Break-even ROAS: 1.92
Target CPA: $24.06
Target ROAS: 2.7

Use blended order values and fully loaded variable costs. Refunds, chargebacks, taxes, and fixed overhead need separate allowances.

How to use this Shopify break-even ROAS calculator

Enter the sale or revenue amount, your direct costs, and the current platform or payment rates shown on your account.
Review the calculated totals, units, and assumptions. Check the inputs and units before relying on the result.
Change one input at a time to compare another case, then copy or save the result you plan to use.

About this Shopify break-even ROAS calculator

The Shopify Break-Even ROAS Calculator lets you find break-even ROAS, allowable ad cost, contribution margin, and target ROAS. The controls cover only the inputs needed for the result.

You can also use it to compare results after changing one input.

Example

Enter average order value, product cost, shipping subsidy, payment and app fees, handling cost, and target margin to calculate break-even and target ROAS.

Common uses

→ find break-even ROAS, allowable ad cost, contribution margin, and target ROAS
→ compare results after changing one input
→ save an estimate for planning or comparison